America Goes to the Opera

By: Kristen M. Turner (North Carolina State University) // To many people, opera means expensive productions of long, melodramatic works composed more than a century ago and sung in a language other than English. The genre conjures up images of formally dressed, older audiences who have spent a small fortune on tickets to attend a … Continue reading America Goes to the Opera

Coca-Cola Goes to the Opera: Lillian Nordica’s Celebrity Endorsements

By: Kristen M. Turner (North Carolina State University) // In 2013, Taylor Swift debuted a commercial for Diet Coke. The ad is a collage of shots that alternate between Swift composing her hit, “22,” and different fans in a series of mundane locations singing the tune. We hear Swift’s music, not as it appears on … Continue reading Coca-Cola Goes to the Opera: Lillian Nordica’s Celebrity Endorsements